How Do the User Browse a Website?

In this article we want to share with you How do the user browse a website? so keep reading....

Most users when surfing the Internet behave according to the following guidelines:

  • They do not read: they scan

This means that when entering a web page, users take a quick look, they jump with their eyes to what catches their attention, generally, titles, text blocks, some images and calls to action.

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The following example shows the "hot zones" in which the user stops with the view when visiting the web.

  • They do not see advertising

There are sections of a website that the user does not see, it is generally blind to everything that resembles advertising. Colorful or animated banners are often ignored. The user focuses mainly on text and links that intuits, will provide relevant information to perform the task you are looking for (information, buy, subscribe, etc.). What emerges from all this is that you have to avoid showing relevant information that looks like an advertisement because the user will not repair it.

  • They are in a great hurry

Imagine that you have an important appointment and are waiting for a bus that is about to arrive. This is the usual feeling of the Internet user. He's in a hurry, a lot of hurry. He wants solutions already, and if he does not find them in the moment he will click to abandon the search and start it in another site.

 

  • Do not necessarily choose the best option

Getting the best option takes too much time for the restless user who clicks on the first option that satisfies him, not necessarily the optimal one. It does not scan the contents sequentially, it is better to get out of step, choosing the first option that seems to lead to the desired objective.

  • They do not want to think

The user does not want to make any effort to guess how things work, and how to go from point "a" to "b". He is not willing to read any "instruction manual" to know how to navigate or interact. The user must be taken by the hand without forcing him to think.

The Web 3.0

Web 3.0 (also known as the "semantic web") is what is called the next and imminent web generation. It aims to offer the user what he wants with the utmost precision and at the time he needs it. Technology will be the basis of this new type of website, but 100% focused on the user's usefulness. It is no longer a question of looking for a Japanese restaurant on the web when we are visiting a tourist destination in any city in the world. Our mobile will inform us when we usually have lunch from the nearest Japanese restaurant. The technology will already know that we are fans of Japanese cuisine, the time we have lunch and through the GPS of the mobile, where we are located.